About us

Magri Cycles throughout the years

1889

Magri Cycles first started trading in the year 1889 by Michelina Magri. In 1889 bicycles were becoming a very popular and cheap means of transport and being aware of this evolving trend, Michelina, decided to open a shop offering basic bicycle repairs. Within a very short period of time she was becoming very popular with locals around her hometown in Mosta and her business began to expand.

Magri Cycles throughout the years

1934

Michelina’s eldest son amongst four, Paul, took over the flourishing bicycle business at the age of 34 after he had managed to save enough money working in America to buy the bicycle business from his mother. With the help of his brother Gerald, Paul carried on the family business.

Magri Cycles throughout the years

1935

Together with Innocenza Bezzina, Paul had 11 children of which only 8 survived. Charlie, Lina, John, Joe, Freddie, Grace, Reggie and the youngest Ronnie. Paul kept on expanding his bicycle shop and apart from the standard bicycle repairs, he was venturing into bicycle frame modifications. The eldest son, Charlie, was the first one to help in the family business with his brother John. Both showed great interest and determination to follow in their father’s footsteps and mastered the trade very quickly.

Magri Cycles throughout the years

1955

After his father’s death, John continued to spend most of his time in the shop. Having made plans for the future, John moved to Australia with the hopes of earning enough money to come back and run the family business. In John’s absence, Innocenza, together with her sons Joe, Fred and Ronnie kept running the bicycle shop.

Magri Cycles throughout the years

1961

When John returned from Australia, he obtained consent, from his mother and the rest of the family, to take over the bicycle business. Once again he resumed his life’s passion; bicycles. John started to attract new clients, which eventually became his good friends.

Magri Cycles throughout the years

1964

Although things weren’t easy, John was determined to make a success of the bicycle business and his commitment paid off. John’s plan was to start importing bikes and accessories. After his efforts with Wearwell cycles, a well renowned brand in the UK, at the time, he secured an agreement and became their sole representative in Malta. From then on there was an increase in sales and business kept progressing.

Magri Cycles throughout the years

1971

Apart from his business, John together with his wife Pauline had four children, Patricia, Claudia, Paul and Nicolette. Both Patricia and her brother Paul, started helping their father in the shop, especially during their school holidays. John, encouraged by many local cyclists who always sought his advice, continued to look ahead and improve his business. With another strong bicycle brand secured, he was now also Raleigh’s sales agent for Malta. Although things weren’t easy, apart from actively giving to the business and his family, John was now also very active in cycle racing consecutively achieving excellent results.

Magri Cycles throughout the years

1980

As the years were passing John decided to ease up and due to certain circumstances he had to sell the sales stock. This didn’t stop the Magri’s from upkeeping the family business and after discussing with the rest of the family, Joe, his brother started running the sales side of the business. John, being a highly skilled bicycle mechanic, continued with his maintenance and repairs whilst his brother Joe together with the help of his wife Marianne, daughter Rachel and his late son Daniel, managed the sales and importations section where they introduced more renowned brands to the business. However, after 15 years dealing with the latter, Joe decided to retire.

Magri Cycles throughout the years

1998

Paul, John’s son, having gained a lot of experience from working alongside his father from a very young age, immediately showed interest in the business. Paul was also an active cyclist taking part in various local and international cycling competitions. Business was growing fast and from the very first day, Paul’s goal was to introduce and represent top international bicycle brands on the local market. Efforts and contacts were made and with all the new brands, bikes and accessories being imported the challenge shifted to finding the space to display them.

Magri Cycles throughout the years

2005

Magri Cycles expanded its premises to a bigger showroom. With cycling trends and the bicycle industry constantly evolving, Paul started introducing a wider range of products, starting from the very basic accessories to the top professional bikes. During this year Magri Cycles was also actively supporting local sport events establishing its brand presence in the local sports scene.

Magri Cycles throughout the years

2012

With the importation and sales sector consolidated and the constant progress happening in the international market it was now time for the business to reach new heights and strengthen its brand image. A website was launched introducing the new logo together with a branded cycling kit, giving Magri Cycles a more professional and modern look. This was followed by the introduction of a new service: The BioSize. The latest bike fit technology available on the market at the time. From then on the clientele kept growing and the constant efforts in satisfying customers’ needs required the company to set new goals for the years ahead.

Magri Cycles throughout the years

2017

2017 brought with it new challenges, a lot of planning and hard work. After 12 years of constant efforts on improving facilities, services and satisfying a wide range of customers’ needs, the time had come to take the next challenging step and expand services to another location with a bigger premises. Once everything was set and done, the premises were opened just a few weeks before Christmas.

The new premises qualified to become one of the Shimano Service Centres in Europe. Along with the Shimano Service Centre a new concept was introduced to the local market: The Bike Wash. This enabled us to give bicycles a complete full service using the best technical and professional materials for degreasing and washing.

Magri Cycles throughout the years

2023

Over a century passed since Michelina Magri’s first customer in 1889 but the legacy didn’t stop there. The success of Magri Cycles, as we know it today, is the result of dedication, passion and commitment. Right from its founding members, Magri Cycles has always looked ahead for new challenges and it will continue doing so, keeping their customers’ needs at heart.

A family passion that has withstood the test of time.

Our company

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Top quality products
Best customer service
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Our team

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